LEEFNET provides three business models. The first model is the computer products and services to make them useful to small business. We are especially focused on providing network systems and services to small and medium business. The systems include both PC-based LAN systems and minicomputer server-based systems. Our services include design and installation of network systems, training, and support.

The second model is providing consulting service to corresponding to what industry experts have identified as the primary opportunities for systems and network services consulting as temporary technical aid, retainer, and projects.

Enterprise Consulting Services

A consulting practice will focus on providing technology solutions to the local surrounding businesses. LEEFNET is a minority own and operated business with proven industrial experiences delivering solutions and services for enterprise corporations. LeeFNet owner is a Cisco Certified Internetwork Expert as well as a Microsoft Certified Systems Engineer with over fifteen years of experience delivery systems and networking solutions.

LEEFNET delivers solutions and services using well-defined methodologies but allow for unique customization to meet the needs of the business. LEEFNET provides optimizing process for operation, networks, systems, and business process to increase efficiencies and consistencies to reduce the overall cost. Our solutions are in line with our clients' business goals and needs.

LEEFNET will also focus on local and government contracts and partnering with local firms to provide solutions. We offer a unique set of talent to the twin cities for both small businesses and large corporations in the area of network and system infrastructure services. Companies can rest assure that LEEFNET will be responsive to their needs with the highest quality services regardless of company size.

In our consulting engagement, we working closely with your executive and functional staff to align people, process, and technology with corporate objectives.  By combining our comprehensive infrastructure and application expertise with best practices and proven processes,enable us to deliver consistent and exemplary results that help improve your business operations and create a foundation for continuous improvement.

Network Equipment Sales and Services

LEEFNET will provide computer hardware and network equipment sales and services to businesses and home users. The initial target will be the local Hmong community in the twin city. These minority communities are in need of personal services to assist them in the areas of computing and support. LEEFNET will provide training to the community to educate them on the use of computer and software in their home and business. We will reach the community through marketing, responsiveness, quality, and building customer relations. We specialize in both new and refurbished equipments to meet the needs and growing demands of our customers.

There are several different kinds of computer retailers within the industry including:

1. Network hardware dealers: often focused on a few main brands of hardware, usually offering only a minimum of software, and variable amounts of service and support. Their service and support is not usually very good and their prices are usually higher than the larger stores.

2. Chain stores and computer superstores: usually offer decent walk-in service, with very aggressive pricing, and little support.

3. Mail order: offer aggressive pricing of boxed product. For the purely price-driven buyer, who buys boxes and expects no service, these are very good options.

None of these direct competitors provides the customization and service that small businesses such as our clients truly need.

Small business buyers are accustomed to buying from vendors who visit their offices. They expect the copy machine vendors, office products vendors, and office furniture vendors, as well as the local graphic artists, freelance writers, or whomever, to visit their office to make their sales. Many small companies turn immediately to the superstores (office equipment, office supplies, and electronics) and mail order to look for the best price, without realizing that there is a better option for them at only a little bit more.

We need to effectively compete against the idea that businesses should buy computers as plug-in appliances that don't need ongoing service, support, and training. Our focus group sessions indicated that our target home office markets think about price but would buy based on quality service if the offering were properly presented. They think about price because that's all they ever see. We have very good indications that many would rather pay 10-20% more for a relationship with a long-term vendor providing back-up and quality service and support; they end up in the box-pusher channels because they aren't aware of the alternatives.

The marketing method initially will be through local newspaper advertising; local community stores brochures, Hmong radio, Hmong TV, and local Internet business listings as our main approach in reaching new buyers. As we change strategies, however, we need to change the way we promote ourselves. We are selling the company LeeFNet and not the product. We may carry band names such as Cisco Systems, Toshiba, HP, Dells, or any of our brand names that is a partner.

Competition and Buying Patterns

Our focus group sessions indicated that our target Home Offices think about price but would buy based on quality service if the offering were properly presented. They think about price because that's all they ever see. We have very good indications that many would rather pay 10-20% more for a relationship with a long-term vendor providing back-up and quality service and support; they end up in the box-pusher channels because they aren't aware of the alternatives.

Availability is also very important. The Home Office buyers tend to want immediate, local solutions to problems.